%0 Journal Article %A Marissa Sison %T One Size Does Not Fit All, Or Does It? %D 2008 %R 10.2501/S0021849908080185 %J Journal of Advertising Research %P 167-167 %V 48 %N 2 %U https://www.journalofadvertisingresearch.com/content/jadvertres/48/2/167.full.pdf