PT - JOURNAL ARTICLE AU - Amanda Zimmerman AU - John Dahlberg TI - The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective AID - 10.2501/S0021849908080094 DP - 2008 Mar 01 TA - Journal of Advertising Research PG - 71--79 VI - 48 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/48/1/71.short 4100 - http://www.journalofadvertisingresearch.com/content/48/1/71.full SO - J Advert Res2008 Mar 01; 48 AB - This study measures attitudes of young women to sexually objectified advertising. A survey combining elements of two previous studies (Ford, LaTour, and Lundstrom, 1991; Mittal and Lassar, 2000) was administered to 94 female undergraduates. Results show significant (p < 0.001) changes in attitudes of young, educated women. Respondents agreed females were portrayed as sex objects in advertisements, but were less offended by these portrayals than female respondents in 1991. Results also show females' attitudes toward the advertisement have little effect on purchase intention, a highly significant change from attitudes of women in 1991.