PT - JOURNAL ARTICLE AU - John Burnett TI - Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy AID - 10.2501/S0021849908080161 DP - 2008 Mar 01 TA - Journal of Advertising Research PG - 163--164 VI - 48 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/48/1/163.short 4100 - http://www.journalofadvertisingresearch.com/content/48/1/163.full SO - J Advert Res2008 Mar 01; 48