PT  - JOURNAL ARTICLE
AU  - William A. Cook
TI  - The Soul of the Meaningful Advertisement
AID  - 10.2501/S002184990808001X
DP  - 2008 Mar 01
TA  - Journal of Advertising Research
PG  - 1--2
VI  - 48
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/48/1/1.short
4100  - http://www.journalofadvertisingresearch.com/content/48/1/1.full
SO  - J Advert Res2008 Mar 01; 48