RT Journal Article SR Electronic T1 Editorial: Simplicity from Complexity JF Journal of Advertising Research JO J Advert Res FD WARC SP 213 OP 214 DO 10.2501/S0021849907070250 VO 47 IS 3 A1 Marissa Sison YR 2007 UL http://www.journalofadvertisingresearch.com/content/47/3/213.abstract AB