TY - JOUR T1 - Extrinsic Cue of Warranty by Selling through a Reputable Website JF - Journal of Advertising Research JO - J Advert Res SP - 158 LP - 164 DO - 10.2501/S0021849907070183 VL - 47 IS - 2 AU - Huei-Chen Hsu AU - Chi-Shiun Lai AU - Cheng-Hsui Chen Y1 - 2007/06/01 UR - http://www.journalofadvertisingresearch.com/content/47/2/158.abstract N2 - This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce. We surveyed 543 internet users to investigate the effects of high-reputation and low-reputation websites on two digital camera brands—Nikon and Snap. A major finding of this study is that a reputable website seems to have a significant effect on a well-known manufacturer's brand. It is also apparent that a lesser-known manufacturer can use a reputable website as a quality endorser. ER -