PT  - JOURNAL ARTICLE
AU  - William E. Lipner
TI  - The Future of Online Market Research
AID  - 10.2501/S002184990707016X
DP  - 2007 Jun 01
TA  - Journal of Advertising Research
PG  - 142--146
VI  - 47
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/47/2/142.short
4100  - http://www.journalofadvertisingresearch.com/content/47/2/142.full
SO  - J Advert Res2007 Jun 01; 47
AB  - As new online technologies open doors to new opportunities in market research, the research industry must take care to uphold the integrity of its work in the online and mobile media space. This article takes a look ahead to the future of online market research and suggests three key areas on which the industry should focus to ensure that the research opportunities associated with the online advertising are maximized.