TY - JOUR T1 - You Can Teach an Old Dog New Tricks: Strategies for Including Older Consumers When Selecting Media Vehicles JF - Journal of Advertising Research JO - J Advert Res SP - 103 LP - 112 DO - 10.2501/S0021849907070109 VL - 47 IS - 1 AU - Ted D'amico Y1 - 2007/03/01 UR - http://www.journalofadvertisingresearch.com/content/47/1/103.abstract N2 - The present article provides evidence to suggest that older consumers are just as likely as younger consumers to switch brands, and discusses specific guidelines and strategies for taking older consumers into account when selecting media vehicles. ER -