RT Journal Article
SR Electronic
T1 Editorial: Isolating Executional Factors
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 1
OP 1
DO 10.2501/S0021849907070018
VO 47
IS 1
A1 Joseph T. Plummer
YR 2007
UL http://www.journalofadvertisingresearch.com/content/47/1/1.abstract
AB