PT  - JOURNAL ARTICLE
AU  - Joseph T. Plummer
TI  - Editorial: Isolating Executional Factors
AID  - 10.2501/S0021849907070018
DP  - 2007 Mar 01
TA  - Journal of Advertising Research
PG  - 1--1
VI  - 47
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/47/1/1.short
4100  - http://www.journalofadvertisingresearch.com/content/47/1/1.full
SO  - J Advert Res2007 Mar 01; 47