TY - JOUR T1 - What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds JF - Journal of Advertising Research JO - J Advert Res SP - 469 LP - 470 DO - 10.2501/S0021849906000511 VL - 46 IS - 4 AU - Joseph T. Plummer Y1 - 2006/12/01 UR - http://www.journalofadvertisingresearch.com/content/46/4/469.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -