RT Journal Article
SR Electronic
T1 What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 469
OP 470
DO 10.2501/S0021849906000511
VO 46
IS 4
A1 Joseph T. Plummer
YR 2006
UL http://www.journalofadvertisingresearch.com/content/46/4/469.abstract
AB