PT  - JOURNAL ARTICLE
AU  - Bob Woodard
TI  - Editorial: Building “Engagement,” One Brick at a Time
AID  - 10.2501/S0021849906060442
DP  - 2006 Dec 01
TA  - Journal of Advertising Research
PG  - 353--354
VI  - 46
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/46/4/353.short
4100  - http://www.journalofadvertisingresearch.com/content/46/4/353.full
SO  - J Advert Res2006 Dec 01; 46