PT - JOURNAL ARTICLE AU - Jane Fulton Suri AU - Suzanne Gibbs Howard TI - Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design AID - 10.2501/S0021849906060363 DP - 2006 Sep 01 TA - Journal of Advertising Research PG - 246--250 VI - 46 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/46/3/246.short 4100 - http://www.journalofadvertisingresearch.com/content/46/3/246.full SO - J Advert Res2006 Sep 01; 46 AB - This article takes a look at ethnographic research in today's marketplace and offers 10 ways to explore corporate ethnography in order to achieve deeper understanding and uncover more valuable insights.