PT - JOURNAL ARTICLE AU - Raymond Pettit TI - Book Review: The Best Of Branding: Best Practices In Corporate Branding AID - 10.1017/S0021849905000371 DP - 2005 Sep 01 TA - Journal of Advertising Research PG - 349--351 VI - 45 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/45/3/349.short 4100 - http://www.journalofadvertisingresearch.com/content/45/3/349.full SO - J Advert Res2005 Sep 01; 45 AB - Book review in JAR issue 45,3 (2005) of: The Best of Branding: Best Practices in Corporate Branding by James R. Gregory, McGraw-Hill, October 2003, ISBN: 0071403299, $39.95, 288 pp.