PT  - JOURNAL ARTICLE
ED  - ,
TI  - Galvanizing Growth
AID  - 10.2501/JAR-54-4-00i-00i
DP  - 2014 Dec 01
TA  - Journal of Advertising Research
PG  - i--i
VI  - 54
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/54/4/i.short
4100  - http://www.journalofadvertisingresearch.com/content/54/4/i.full
SO  - J Advert Res2014 Dec 01; 54