PT  - JOURNAL ARTICLE
AU  - Simon Anholt
TI  - Anholt Nation Brands Index: How Does the World See America?
AID  - 10.1017/S0021849905050336
DP  - 2005 Sep 01
TA  - Journal of Advertising Research
PG  - 296--304
VI  - 45
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/45/3/296.short
4100  - http://www.journalofadvertisingresearch.com/content/45/3/296.full
SO  - J Advert Res2005 Sep 01; 45
AB  - This article uses the Anholt Nation Brands Index to measure the power and appeal of America's brand image by surveying 10,000 consumers in 10 countries on their perceptions of America's cultural, political, commercial and human assets, investment potential, and tourist appeal. The findings show that while U.S. exports, investment, immigration, tourism, and people rank relatively high among the other nations indexed, the global opinion of U.S. governance and culture and heritage are very low. Recommendations for improving America's global brand image are presented.