RT Journal Article
SR Electronic
T1 Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 290
OP 293
DO 10.1017/S0021849905050324
VO 45
IS 3
A1 Louis Capozzi
YR 2005
UL http://www.journalofadvertisingresearch.com/content/45/3/290.abstract
AB One of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an element of truth.