TY - JOUR T1 - Editorial: The Fragile Nature of Corporate Reputation JF - Journal of Advertising Research JO - J Advert Res SP - 289 LP - 289 DO - 10.1017/S0021849905050385 VL - 45 IS - 3 AU - Joseph T. Plummer Y1 - 2005/09/01 UR - http://www.journalofadvertisingresearch.com/content/45/3/289.abstract N2 - Editorial of JAR 45,3 (2005), discussing and introducing the issue's theme of corporate reputation. ER -