RT Journal Article
SR Electronic
T1 Book Review: How Brands Become Icons: The Principles of Cultural Branding
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 282
OP 283
DO 10.1017/S0021849905000292
VO 45
IS 2
A1 Tony Adams
YR 2005
UL http://www.journalofadvertisingresearch.com/content/45/2/282.abstract
AB Book review in JAR issue 45,2 (2005) of: How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt, Harvard Business School Press, September 2004, ISBN: 1578517745, $29.95, 263 pp.