TY - JOUR T1 - Book Review: How Brands Become Icons: The Principles of Cultural Branding JF - Journal of Advertising Research JO - J Advert Res SP - 282 LP - 283 DO - 10.1017/S0021849905000292 VL - 45 IS - 2 AU - Tony Adams Y1 - 2005/06/01 UR - http://www.journalofadvertisingresearch.com/content/45/2/282.abstract N2 - Book review in JAR issue 45,2 (2005) of: How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt, Harvard Business School Press, September 2004, ISBN: 1578517745, $29.95, 263 pp. ER -