RT Journal Article
SR Electronic
T1 “Omni-Channel” Retail Insights and The Consumer's Path-to-Purchase
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 377
OP 380
DO 10.2501/JAR-54-4-377-380
VO 54
IS 4
A1 Gian M. Fulgoni
YR 2014
UL http://www.journalofadvertisingresearch.com/content/54/4/377.abstract
AB