RT Journal Article
SR Electronic
T1 Are You Mistaking Facts for Insights?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 373
OP 376
DO 10.2501/JAR-54-4-373-376
VO 54
IS 4
A1 Zaltman, Gerald
YR 2014
UL http://www.journalofadvertisingresearch.com/content/54/4/373.abstract
AB