TY - JOUR T1 - How Does Earned Media Work in Advertising? JF - Journal of Advertising Research JO - J Advert Res SP - 370 LP - 371 DO - 10.2501/JAR-54-4-370-371 VL - 54 IS - 4 AU - Geoffrey Precourt Y1 - 2014/12/01 UR - http://www.journalofadvertisingresearch.com/content/54/4/370.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -