%0 Journal Article %A Geoffrey Precourt %T How Does Earned Media Work in Advertising? %D 2014 %R 10.2501/JAR-54-4-370-371 %J Journal of Advertising Research %P 370-371 %V 54 %N 4 %U https://www.journalofadvertisingresearch.com/content/jadvertres/54/4/370.full.pdf