RT Journal Article
SR Electronic
T1 Editorial: Can IMC Make Channels Come Alive?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 355
OP 355
DO 10.1017/S0021849905050415
VO 45
IS 4
A1 Bob Woodard
YR 2005
UL http://www.journalofadvertisingresearch.com/content/45/4/355.abstract
AB