PT  - JOURNAL ARTICLE
AU  - Bob Woodard
TI  - Editorial: Can IMC Make Channels Come Alive?
AID  - 10.1017/S0021849905050415
DP  - 2005 Dec 01
TA  - Journal of Advertising Research
PG  - 355--355
VI  - 45
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/45/4/355.short
4100  - http://www.journalofadvertisingresearch.com/content/45/4/355.full
SO  - J Advert Res2005 Dec 01; 45