TY - JOUR T1 - Love At First Site? JF - Journal of Advertising Research JO - J Advert Res SP - 25 LP - 33 DO - 10.2501/JAR-43-1-25-33 VL - 43 IS - 1 AU - Micael Dahlén AU - Alexandra Rasch AU - Sara Rosengren Y1 - 2003/03/01 UR - http://www.journalofadvertisingresearch.com/content/43/1/25.abstract N2 - The body of web advertising research has grown continuously during the last few years. Our understanding of the new medium has trailed the increasing web experience among advertisers and consumers. However, there is still one important knowledge gap, namely the communication effects of website advertising. How should websites be designed to attain brand-related communication effects? ER -