PT - JOURNAL ARTICLE AU - Richard F. Beltramini AU - Patricia S. Chapman TI - Do Customers Believe in Automobile Industry Rebate Incentives? AID - 10.2501/JAR-43-1-16-24 DP - 2003 Mar 01 TA - Journal of Advertising Research PG - 16--24 VI - 43 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/43/1/16.short 4100 - http://www.journalofadvertisingresearch.com/content/43/1/16.full SO - J Advert Res2003 Mar 01; 43 AB - Automobile industry promotional incentives to consumers have been used for 25 years, yet little empirical research exists in this specific area. This large-scale, national study investigates the influence of monthly payment incentives (rebates and low interest rates) on the decision process of both car and truck owners and lessees. Results are discussed in terms of both managerial applications and implications for future research.