PT  - JOURNAL ARTICLE
AU  - Rebecca McPheters
AU  - Jerry Kossoff
TI  - Effects of Differential Enhancements on Mail Response Rates
AID  - 10.2501/JAR-43-1-14-15
DP  - 2003 Mar 01
TA  - Journal of Advertising Research
PG  - 14--15
VI  - 43
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/43/1/14.short
4100  - http://www.journalofadvertisingresearch.com/content/43/1/14.full
SO  - J Advert Res2003 Mar 01; 43
AB  - This article describes the results of a series of tests to determine the effects of a variety of techniques on response rates to mail surveys.