RT Journal Article SR Electronic T1 The Effects of Nutrition Information on Consumer Choice JF Journal of Advertising Research JO J Advert Res FD WARC SP 57 OP 63 DO 10.2501/JAR-41-2-57-63 VO 41 IS 2 A1 George Baltas YR 2001 UL http://www.journalofadvertisingresearch.com/content/41/2/57.abstract AB This paper considers the empirical determination of the effects of on-pack nutrition information on brand-choice behavior. It approaches the effects of nutrition characteristics and interpersonal differences in consumer response through discrete choice analysis. Individual brand-choice decisions are shown to depend on the disclosed information in a way that varies across consumers and nutrition attributes. The paper extends existing research by examining behavioral outcomes and illustrating an analytical approach to nutrition information effects.