PT  - JOURNAL ARTICLE
AU  - George Baltas
TI  - The Effects of Nutrition Information on Consumer Choice
AID  - 10.2501/JAR-41-2-57-63
DP  - 2001 Mar 01
TA  - Journal of Advertising Research
PG  - 57--63
VI  - 41
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/41/2/57.short
4100  - http://www.journalofadvertisingresearch.com/content/41/2/57.full
SO  - J Advert Res2001 Mar 01; 41
AB  - This paper considers the empirical determination of the effects of on-pack nutrition information on brand-choice behavior. It approaches the effects of nutrition characteristics and interpersonal differences in consumer response through discrete choice analysis. Individual brand-choice decisions are shown to depend on the disclosed information in a way that varies across consumers and nutrition attributes. The paper extends existing research by examining behavioral outcomes and illustrating an analytical approach to nutrition information effects.