%0 Journal Article %A George Baltas %T The Effects of Nutrition Information on Consumer Choice %D 2001 %R 10.2501/JAR-41-2-57-63 %J Journal of Advertising Research %P 57-63 %V 41 %N 2 %X This paper considers the empirical determination of the effects of on-pack nutrition information on brand-choice behavior. It approaches the effects of nutrition characteristics and interpersonal differences in consumer response through discrete choice analysis. Individual brand-choice decisions are shown to depend on the disclosed information in a way that varies across consumers and nutrition attributes. The paper extends existing research by examining behavioral outcomes and illustrating an analytical approach to nutrition information effects. %U https://www.journalofadvertisingresearch.com/content/jadvertres/41/2/57.full.pdf