RT Journal Article
SR Electronic
T1 Making Inferences Concerning Physiological Responses: A Reply to Rossiter, Silberstein, Harris, and Nield
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 23
OP 25
DO 10.2501/JAR-41-2-23-25
VO 41
IS 2
A1 Stephen L. Crites, Jr.
A1 Shelley N. Aikman-Eckenrode
YR 2001
UL http://www.journalofadvertisingresearch.com/content/41/2/23.abstract
AB This article comments on ‘Brain-imaging detection of visual scene encoding …’ by Rossiter et al (2001), and proposes considerable caution before accepting their conclusions. The authors submit that further research is required to establish that the findings are replicable and not due to extraneous factors, more research to demonstrate that SSVEP reflects memory, and that inferences about memory can be made on observing changes in SSVEP.