%0 Journal Article %A Ivonne M. Torres %A Betsy D. Gelb %T Hispanic-targeted Advertising %B More sales? %D 2002 %R 10.2501/JAR.42.6.69 %J Journal of Advertising Research %P 69-75 %V 42 %N 6 %X This study tests the idea that for companies spending significant dollars advertising in Hispanic media, the per-dollar payoff for increasing the total advertising budget. Published data were analyzed for the top 50 companies advertising in Hispanic media. Results show that in that 50-company group, year-to-yeat spending increases in Hispanic media tracked sales gains more closely than did overall year-to-year media spending increases. %U https://www.journalofadvertisingresearch.com/content/jadvertres/42/6/69.full.pdf