RT Journal Article SR Electronic T1 What Is Wrong With International Advertising Research? JF Journal of Advertising Research JO J Advert Res FD WARC SP 48 OP 54 DO 10.2501/JAR.42.6.48 VO 42 IS 6 A1 Charles R. Taylor YR 2002 UL http://www.journalofadvertisingresearch.com/content/42/6/48.abstract AB While the past several years have seen an increased number of academic studies on international advertising, our collective body of knowledge on the subject is not advancing as rapidly as it could be. Recent literature falls short both in terms of advancing our theoretical understanding of international advertising and in providing information that might help managers make better decisions. This article identifies common problems that have hindered advancement of knowledge in this area and provides suggested directions for future research on international advertising topics.