RT Journal Article
SR Electronic
T1 Perceptions of Advertising in the Market for Used Vehicles
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 66
OP 77
DO 10.2501/JAR-41-1-66-77
VO 41
IS 1
A1 David J. Urban
A1 George E. Hoffer
A1 Michael D. Pratt
YR 2001
UL http://www.journalofadvertisingresearch.com/content/41/1/66.abstract
AB The authors, recognising the rise in used-vehicle sales and the dearth of research into used-vehicle promotion, report on a survey among 600 used-vehicle buyers. The results cover the relative importance of advertising, and other factors considered when selecting a used-car seller; factors influencing the make and model of used vehicle; and the reasons for the types of seller chosen. They conclude by indicating guidelines for future studies.