TY - JOUR T1 - Perceptions of Advertising in the Market for Used Vehicles JF - Journal of Advertising Research JO - J Advert Res SP - 66 LP - 77 DO - 10.2501/JAR-41-1-66-77 VL - 41 IS - 1 AU - David J. Urban AU - George E. Hoffer AU - Michael D. Pratt Y1 - 2001/01/01 UR - http://www.journalofadvertisingresearch.com/content/41/1/66.abstract N2 - The authors, recognising the rise in used-vehicle sales and the dearth of research into used-vehicle promotion, report on a survey among 600 used-vehicle buyers. The results cover the relative importance of advertising, and other factors considered when selecting a used-car seller; factors influencing the make and model of used vehicle; and the reasons for the types of seller chosen. They conclude by indicating guidelines for future studies. ER -