PT  - JOURNAL ARTICLE
AU  - David J. Urban
AU  - George E. Hoffer
AU  - Michael D. Pratt
TI  - Perceptions of Advertising in the Market for Used Vehicles
AID  - 10.2501/JAR-41-1-66-77
DP  - 2001 Jan 01
TA  - Journal of Advertising Research
PG  - 66--77
VI  - 41
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/41/1/66.short
4100  - http://www.journalofadvertisingresearch.com/content/41/1/66.full
SO  - J Advert Res2001 Jan 01; 41
AB  - The authors, recognising the rise in used-vehicle sales and the dearth of research into used-vehicle promotion, report on a survey among 600 used-vehicle buyers. The results cover the relative importance of advertising, and other factors considered when selecting a used-car seller; factors influencing the make and model of used vehicle; and the reasons for the types of seller chosen. They conclude by indicating guidelines for future studies.