%0 Journal Article %A David J. Urban %A George E. Hoffer %A Michael D. Pratt %T Perceptions of Advertising in the Market for Used Vehicles %D 2001 %R 10.2501/JAR-41-1-66-77 %J Journal of Advertising Research %P 66-77 %V 41 %N 1 %X The authors, recognising the rise in used-vehicle sales and the dearth of research into used-vehicle promotion, report on a survey among 600 used-vehicle buyers. The results cover the relative importance of advertising, and other factors considered when selecting a used-car seller; factors influencing the make and model of used vehicle; and the reasons for the types of seller chosen. They conclude by indicating guidelines for future studies. %U https://www.journalofadvertisingresearch.com/content/jadvertres/41/1/66.full.pdf