RT Journal Article
SR Electronic
T1 “Brand Growth”: Two Faces But One Soul
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 159
OP 161
DO 10.1017/S0021849905050178
VO 45
IS 2
A1 Bob Woodard
YR 2005
UL http://www.journalofadvertisingresearch.com/content/45/2/159.abstract
AB Editorial of JAR 45,2 (2005), discussing and introducing the issue's theme of brand growth.