PT  - JOURNAL ARTICLE
AU  - Valentine Appel
TI  - Editorial Environment and Advertising Effectiveness
AID  - 10.2501/JAR-40-6-89-94
DP  - 2000 Nov 01
TA  - Journal of Advertising Research
PG  - 89--94
VI  - 40
IP  - 6
4099  - http://www.journalofadvertisingresearch.com/content/40/6/89.short
4100  - http://www.journalofadvertisingresearch.com/content/40/6/89.full
SO  - J Advert Res2000 Nov 01; 40
AB  - This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a ‘classic’ - an article that has withstood the test of time. First published in 1987, Appel reviews the limited literature and reports on some further analyses of National Enquirer data. He concludes that editorial environment can have an effect but the concept is far from simple - readers and non-readers show significantly different results.