PT  - JOURNAL ARTICLE
AU  - Wenyu Dou
AU  - Ulrik ‘Ollie’ Nielsen
AU  - Chee Ming Tan
TI  - Using Corporate Websites For Export Marketing
AID  - 10.2501/JAR-42-5-105-116
DP  - 2002 Sep 01
TA  - Journal of Advertising Research
PG  - 105--116
VI  - 42
IP  - 5
4099  - http://www.journalofadvertisingresearch.com/content/42/5/105.short
4100  - http://www.journalofadvertisingresearch.com/content/42/5/105.full
SO  - J Advert Res2002 Sep 01; 42
AB  - The internet is becoming increasingly important for exporters to reach or sell to potential customers in international markets. This study investigated how exporters could utilize different elements of their corporate websites to achieve either their communication or transaction objectives. First, relevant website attributes were identified and analyzed. Second, website content analysis was conducted on a random sample of exporters' websites selected from three countries: Canada, Denmark, and Malaysia. The study results highlighted important website attributes that are appropriate for exporters' online marketing objectives. Implications for export promotions on the internet and government policies are also discussed.