PT  - JOURNAL ARTICLE
AU  - Ronald E. Frank
AU  - Marshall G. Greenberg
TI  - Interest-based Segments of TV Audiences
AID  - 10.2501/JAR-40-6-55-64
DP  - 2000 Nov 01
TA  - Journal of Advertising Research
PG  - 55--64
VI  - 40
IP  - 6
4099  - http://www.journalofadvertisingresearch.com/content/40/6/55.short
4100  - http://www.journalofadvertisingresearch.com/content/40/6/55.full
SO  - J Advert Res2000 Nov 01; 40
AB  - This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a ‘classic’ - an article that has withstood the test of time. First published in 1979, this paper reports on a face-to-face national probability survey of 2500 respondents in 1000 TV households covering leisure activities and TV viewing behaviour. The results were factor-analysed into 14 audience segments and have implications for TV station development and programme selection and scheduling.