%0 Journal Article %A Ronald E. Frank %A Marshall G. Greenberg %T Interest-based Segments of TV Audiences %D 2000 %R 10.2501/JAR-40-6-55-64 %J Journal of Advertising Research %P 55-64 %V 40 %N 6 %X This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a ‘classic’ - an article that has withstood the test of time. First published in 1979, this paper reports on a face-to-face national probability survey of 2500 respondents in 1000 TV households covering leisure activities and TV viewing behaviour. The results were factor-analysed into 14 audience segments and have implications for TV station development and programme selection and scheduling. %U https://www.journalofadvertisingresearch.com/content/jadvertres/40/6/55.full.pdf