PT  - JOURNAL ARTICLE
AU  - Laura L. Pingol
AU  - Anthony D. Mlyazakl
TI  - Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media
AID  - 10.1017/S0021849905050099
DP  - 2005 Mar 01
TA  - Journal of Advertising Research
PG  - 132--139
VI  - 45
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/45/1/132.short
4100  - http://www.journalofadvertisingresearch.com/content/45/1/132.full
SO  - J Advert Res2005 Mar 01; 45
AB  - Consumer purchase decisions often require reliance on various information sources. Although prior research on information seeking has focused on the number of information sources used, the types of sources used and their impact on satisfaction have not been examined as thoroughly. The authors address this issue in the context of product-focused print media—magazines in particular—by exploring information source usage for the automobile purchase process. The impact of source usage on satisfaction with the purchase decision and with the product is examined as well. Implications for advertisers and brand managers are discussed in terms of media planning issues.