PT  - JOURNAL ARTICLE
AU  - Paul E. Green
AU  - Yoram Wind
AU  - Arun K. Jain
TI  - Benefit Bundle Analysis
AID  - 10.2501/JAR-40-6-32-37
DP  - 2000 Nov 01
TA  - Journal of Advertising Research
PG  - 32--37
VI  - 40
IP  - 6
4099  - http://www.journalofadvertisingresearch.com/content/40/6/32.short
4100  - http://www.journalofadvertisingresearch.com/content/40/6/32.full
SO  - J Advert Res2000 Nov 01; 40
AB  - This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a ‘classic’ - an article that has withstood the test of time. First published in 1972, the authors discuss how product and service benefit analysis can assist in market segmentation. Specifically it covers the question of quantifying benefit importance, and introduces the concept of benefit bundle analysis (as an extension to conjoint and other trade-off utility models).