TY - JOUR T1 - Editorial: Why Look into Media Planning? JF - Journal of Advertising Research JO - J Advert Res SP - 1 LP - 1 DO - 10.1017/S0021849905050166 VL - 45 IS - 1 AU - Joseph T. Plummer Y1 - 2005/03/01 UR - http://www.journalofadvertisingresearch.com/content/45/1/1.abstract N2 - Editorial of JAR 45,1 (2005), discussing and introducing the issue's theme of media planning. ER -