PT  - JOURNAL ARTICLE
AU  - James C. Crimmins
TI  - Better Measurement and Management of Brand Value
AID  - 10.2501/JAR-40-6-136-144
DP  - 2000 Nov 01
TA  - Journal of Advertising Research
PG  - 136--144
VI  - 40
IP  - 6
4099  - http://www.journalofadvertisingresearch.com/content/40/6/136.short
4100  - http://www.journalofadvertisingresearch.com/content/40/6/136.full
SO  - J Advert Res2000 Nov 01; 40
AB  - This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising Research to be a ‘classic’ - an article that has withstood the test of time. First published in 1992, this paper reviews research on brand name value from the consumer's perspective conducted by DDB Needham Worldwide and suggests ways of improving the long-term measurement and management of brand value.