TY - JOUR T1 - Infomercials Revisited: Perspectives of Advertising Professionals JF - Journal of Advertising Research JO - J Advert Res SP - 24 LP - 31 DO - 10.2501/JAR-40-5-24-31 VL - 40 IS - 5 AU - Patricia S. Chapman AU - Richard F. Beltramini Y1 - 2000/09/01 UR - http://www.journalofadvertisingresearch.com/content/40/5/24.abstract N2 - After reviewing the history of ‘infomercials’ and published case studies in the USA, the author reports on a postal survey to assess attitudes of current advertising professionals to infomercials and compare the results with Beltramini's benchmark study (1983). The investigation focussed on aspects of infomercial length, information, cost, objective, involvement and wearout. ER -